John West Australia Leads 2017 Sustainability Canned Tuna Ranking
April 19, 2017
 

It is with great enthusiasm and excitement that we share with you the latest Greenpeace Canned Tuna Ranking in Australia, where our partner John West ranked as #2 out of 10 brands assessed. The ranking was based on policy and actions against destructive fishing practices, mismanagement, human rights abuses, and wasteful ‘bycatch’ that kills untargeted species such as sharks, turtles and a range of endangered marine life. Congratulations John West, way to go!

 

“We are extremely proud to count with John West / Simplot as a trusted and highly influential partner in the Australian market. Their commitment towards tuna sustainability and support to the PNA nations has been exceptional. We applaud John West for their consistent and continuous commitment to source sustainable MSC certified tuna from the PNA countries, all carrying the Pacifical logo, and congratulate them on the well-deserved ranking received this week” – Says Henk Brus, Managing Director at Pacifical.

It is always a great honor to take a moment to recognize the role of partners making a bold statement on sustainability and social accountability by sourcing Pacifical free school tuna. Two years ago, John West made a commitment and has delivered without excuses, with today close to 95% of their tuna being MSC certified Pacifical free school caught tuna, fully traceable from sea to shelf. As the 40% market leader, John West has certainly set the bar high in a country known for its high consumption of tuna and one of the most sustainable markets worldwide.

Applause goes also to the Pacifical fishing and processing partners catching the skipjack and yellowfin in the PNA waters in a sustainable way and meeting the high MSC Chain of Custody standard.

Please click here to see the ranking.

Stay up-to-date on the development of Pacifical MSC Tuna.

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