PACIFICAL
 
Pacifical c.v. is a global marketing company jointly set up by the PNA countries in 2011 to promote PNA and actively trade their MSC certified sustainably caught free school skipjack tuna, which is also processed in a socially responsible and fair way in the region, to tuna consumers around the world. Our countries together have 25% of the world tuna stocks in their waters. Our free school skipjack purse seine fishery was certified on the 13th of December 2011. Please view MSC Certificate here.
 
The PNA countries are: Federate States of Micronesia, Kiribati, Marshall Islands, Nauru, Palau, Papua New Guinea, Solomon Islands, and Tuvalu. For more information go to: www.pnatuna.com
 
The initiative to start Pacifical c.v. was taken by the leaders of the 8 PNA countries, because they want to see:
 
  • Sustainable fishing of tuna within our PNA waters
  • Employment and other participation opportunities for our people
  • Fair share of the economic return on our main natural resource: tuna
  • A closer cooperation with the business and private sector
  • Build closer relations with the retailers and consumers in the end markets
 
 
Find out how our tuna is caught and produced by watching our other videos
 
In order to strengthen its marketing power and expertise PNA has chosen to joint venture in PACIFICAL c.v with the Netherlands based company Sustunable bv, a company which has been a pioneer in trading responsibly caught tuna since 2007, also by providing full on-line traceability for their tuna products to retailers and it gives consumers a window into the Pacific. For more information go to: www.sustunable.com
 
Pacifical c.v is a 50/50 joint venture between the PNA and Sustunable bv. The legal set-up of the joint venture is explained here.
 
To provide the best possible communication with buyers, and to be geographically close to our customers in the target markets, the marketing office of Pacifical is based in the Netherlands.
 
Pacifical aims to market its tuna at prices that are affordable to the average consumer, without positioning “sustainable caught and produced tuna“ as highly priced premium niche products only within the reach of those with larger budgets.
 
Pacifical will not own or operate its own factories or tuna fishing vessels, but we will cooperate closely with existing and new supply chain partners within the Pacifical countries, to assure that consumers around the world will be able to consume a sustainably caught tuna product year around. Tuna products which also meets the highest standards in terms of quality, reliability in delivery, social accountability, and food safety, and is fully on-line traceable from throat to boat.
 
To ensure that Pacifical products will meet the highest standards in terms of quality and taste, but also sustainability and social accountability, Pacifical will be involved in all elements which are related to the development, catching, processing, distribution and marketing of the product.
 
 
Pacifical employs itself specialists in each of these fields or works closely together with companies who specialize in these areas.
 
The 8 PNA Countries = 25% of the world tuna catch
 
 
  • PNA stand for: Parties to the Nauru Agreement.com
  • These Pacifical island nations are located in the Western Central Pacific Ocean – between 20° North and 20° South – straddling the equator.
  • The area of the EEZ’s ( Exclusive Economic Zones) of the 8 PNA countries combined 14.8million Km2 or 40% larger than the size of Europe.
  • The tuna catches within waters of the PNA are about 1.1 million tons or about 25% of the total global catch of all tuna species combined.
  • Our waters hold almost 50% of the global skipjack stock.
  • Of the approximately 590 large tuna purse seiner vessels in the world, 252 boats fish within PNA waters.
 
Stay up-to-date on the upcoming
Pacifical MSC market introduction.

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PNA - Parties to the Nauru Agreement
The Nauru Agreement is a subregional agreement on terms and conditions for tuna purse seine fishing licenses in the region. The Parties to the Nauru Agreement are...
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